ESB Reutlingen is one of the most prestigious business schools in Germany, regularly featuring among the top places in university rankings. Appropriately, the corporate design of the new presentation would have to be to a high standard and young in appearance. DGM established a new look in the form of an image brochure, a presentation template as well as creating several campaigns.


A strong positioning can be achieved even with a low budget.
For ESB Reutlingen, DGM developed a new basic layout for the 68-page image brochure.

Our services here included the selection of motifs plus the development of a new look and a new tonality with headlines conducive to arousing amiability. We also took over control of the entire editorial process. The brochure was designed in such a way that it could be finalized by ESB themselves in budget-friendly fashion, at the same time serving as a design template for other print ad-media for in-house implementation.

DGM also took over the redesign of the website and of the external presentations. In addition, DGM supports ESB with annual ad campaigns. So 2016 saw ESB’s core competence implemented in words and images: “Truly international”.


  • Implementation of the international claim in a new design
  • Colourful, intelligent and young appearance
  • Strong positioning as an international business school